The Ripple Network with Susan – Connection, Feedback & Growth
Be The Ripple Podcast with Sabine Hutchison
Season 01 — Episode 3

The Ripple Network with Susan – Connection, Feedback & Growth

Published
Mar 15, 2025
Length
24 min
Watch on YouTube
Now playing The Ripple Network with Susan – Connection, Feedback & Growth
00:00 −24:12 24:12

Sabine sits down with Susan Braakman to discuss the foundational values of The Ripple Network—connection, empowerment, and learning. With over 15 years of personal and professional collaboration, they explore the power of building authentic networks and the importance of giving and receiving feedback as a tool for growth. This conversation dives deep into mentorship, mediation, and the role of safe spaces in professional development. A must-listen for anyone looking to elevate their voice and confidence.

"It's really about what we said earlier, right? The true personal connections, a platform that is alive and inspiring."
— Susan · 26:29
§ 04

Full transcript

Sabine Hutchison00:04

Hey, hey, good morning, Susan How are you? Good. I am, I am. I'm super excited. This is actually your, our conversation is the first podcast recording. So really excited to have that and to be discussing the Ripple Network today with you, and yeah, just learning more about you, what excites you about all of this. I'm ready, just excited to dive into the conversation.

Susan00:06

Good morning. I'm good. I hope you too.

Susan00:19

That is exciting.

Susan00:25

Cool.

Susan00:29

Mm-hmm.

Susan00:34

Me too, definitely.

Sabine Hutchison00:36

, as we end 2024 and we dive into 2025 exciting times.

Susan00:41

. . Crazy. .

Sabine Hutchison00:44

So I would love to hear a little bit about you. Who's Susan? What excites you? Share as much as you want professionally, of course, in private. So I'd love to hear about what really makes you get up in the morning and get excited about this space that we're in with The Ripple now.

Susan00:54

Mm-hmm.

Susan01:04

, . , Well, I thought about that. and I think for me, if I had to give a short answer, and I will give a longer answer later, but it's the short, really short answer, because it is about one thing for me. and that is about building and maintaining a network that really thrives on authentic connections.

Sabine Hutchison01:14

hehe

Sabine Hutchison01:29

Mm-hmm.

Susan01:30

For me, making connections and networking is just a very important thing anyway. and I've actually, yeah, like one of the most meaningful connections that I have is you, which started over 15 years ago, I think. , really long time. and I feel that we built a connection based on honesty, open communication and mutual respect.

Sabine Hutchison01:49

, long time.

Susan02:01

and over the years, we've supported each other through the highs and lows, always providing each other with valuable feedback and acting as mirrors to help help each other grow. and I think that that's what this network and this Ripple Network is also going to be about, giving each other feedback to have a safe space where you can share your thoughts, where you can share your ideas,

Sabine Hutchison02:12

It's so true.

Susan02:28

but also things that you aren't too happy about and that you wish to develop. So I also feel that with our connection, it just didn't stay only personal, it's become a professional partnership as well. So we are working together, obviously in this space, but also in our professional life, where I work with you for eight years now in the same company.

Susan02:58

Again, where we go through highs and lows, but we stay in it together, and for me, that connection is just very important. and now we're working on this amazing platform, The Ripple Network, where I will be showcasing my mediation and also my mentoring services. Mentoring is something that I've done for the past seven years too, at the HBA.

Sabine Hutchison03:04

.

Susan03:28

And there you also see how important the networking is, again, making the connections. Everyone is in the same space, you share with each other, you help each other, and I think that that's what this platform is really about.

Sabine Hutchison03:50

Wow, so many good points, something that stuck with me when you were talking about the safe space and getting feedback, because I think especially with speaking and, know, as I was working also on my talk as well, it's like you feel like you're just opening yourself up. and It was so great to be in an environment where I could get feedback. and it came from a place that was supportive.

I think that that's, you know, that's what you were saying, which is so, so valuable that you feel comfortable getting feedback, and, you know, I think we all do it. We can, we can feel some people get defensive. They're like, Ooh, I don't like to have this feedback. But when I heard, heard someone once say that she saw feedback as a gift. and Sometimes it's hard to see it as a gift. I mean, we all have good and bad days, but if we,

Susan04:40

Mm, yeah.

.

Sabine Hutchison04:47

really work and seeing it as that, as a gift, I think that that can just add such value, and you're right about that's what we want to create. That's the kind of environment that we want to create in the Ripple Network is that people could be vulnerable. And the feedback that they get is meant to raise them up and to make them even stronger in what they're doing.

Susan05:10

Indeed, yeah. and I think what is a very important item in that is that it is very important that people know how to give feedback. Because that's something that I do in my professional life quite a lot. We speak a lot about giving feedback and that the way you give feedback is also super important, whether people receive it as a gift or receive it something completely different.

Sabine Hutchison05:19

, That's so true.

Sabine Hutchison05:33

Mm-hmm.

Sabine Hutchison05:36

. . .

Susan05:39

So that's key in that too, and I think that this is the ideal platform to do that as well.

Sabine Hutchison05:46

Yeah, nice, okay. That's going to be like the theme for 2025, right? Seeing feedback as a gift. Let's see if we can stick with that. We all have to hold each other accountable for that. I think some days we can take that gift better than others. So interesting, like this conversation where it's going. So if you think about because the Ripple Network is a new concept, it's just being introduced.

Susan05:53

, yeah.

Yeah, totally.

Susan06:11

Mm-hmm.

Sabine Hutchison06:15

People need to understand it and to get a better idea of it, and if you had to pick five words, what words would you use to describe it and why? and why would you choose those words?

Susan06:29

That's good one. Well, the first one is not a surprise, that's connection, we spoke about that. Because it offers a place to connect. and with that, the connection needs to be empowering. So that would be the second one. The second word is empowerment. That people that connect with each other on the platform feel empowered.

By reading other stories, hearing other stories, learning from other smart women, because there are many, hopefully, many smart women on the platform. and Of course, the partners already show their strength and their power, and I think it's very empowering to see and hear that.

Sabine Hutchison07:10

Yep.

Susan07:24

The other one which ties very much into empowerment is learning. So learning would be the third word. Feedback is the other one, and then inspiration would be the last one. Because it's a place to give and receive feedback and also get inspired by other members.

Sabine Hutchison07:41

That's nice.

Sabine Hutchison07:48

Mm-hmm. . and I think that inspiration piece is really nice too. You know, one of the reasons that the Ripple Network has started is to share stories and stories are so inspirational. and, You know, the more I talk to people and ask questions and, you know, are curious about them, the more these stories come out. and Every time I speak to someone and somebody shares part of a...

part of their career or an experience that they had or a story. There always seems to be some sort of inspiration in that. So that's so nice, and I think that this is such a beautiful place to carry that on and to keep this living and to keep this inspiration living for others. Because sometimes we keep it in our own little world and they're the people that we are connected with. But what I think is cool is that we can inspire so much more, so many more people with this. So I love that. Great words.

Susan08:35

Hmm.

Susan08:45

, yeah. Thanks.

Sabine Hutchison08:45

nice. This is a new concept, and so I'm curious to hear when, you've heard about it and you've kind of been through, heard me talk about it and the ideas behind it. But when was, did you have like a moment when you're like, huh, yeah, this would be really interesting to be a part of this?

Susan09:08

Yeah.

I mean, I feel like I'm getting into like this repetition, but again, for me, it's really about the insight that I got that we all need a strong network around us that can help you in a situation when it's most needed and when it's most needed for you. So that can be, you know, when you're in a personal situation at work,

that you don't like or there's a situation around you that you feel uncomfortable with, you know, where the world is going or that you feel like actually I want to be on stage more. There are more things that you can think about. So for you, when it's most needed to be able to join the network. and if you don't know what

Sabine Hutchison09:56

Mm-hmm.

Susan10:09

the best channel is or even where to start, then the Ripple Network can definitely be that starting point, I think. and For me, my motivation to join the platform is very much about connecting with others and to provide opportunities to people to build a network that they can rely on.

Sabine Hutchison10:33

Mmm.

Susan10:33

So I think That that reliance part is also very important. I already mentioned that the safe space and I think there are so many tools out there. I mean, people have a big network anyway and we speak a lot about sponsorship too. There are many people in your network that you can actually connect with. But I think when it's on one platform,

Sabine Hutchison10:51

Right.

Susan11:01

which is about amplifying your voice and is about learning from others, , that was for me a real insight and to say like, okay, this would be a good thing to join and also for me to learn about. .

Sabine Hutchison11:22

, nice. Definitely, see it as also the connections and the conversations. As partners, we give feedback and support individuals who want to share their stories. As people will start to see this, the way that it's set up is that you could actually load in videos, you load in your talks, and then the partners give feedback, which is such a nice thing. Also what I find interesting is kind of moving to this

these partners, that these are individuals that bring a certain set skill, and a variety of skill sets, which I think is interesting that really talk about diversity. It's quite a diverse group that has made, makes up the partners. and I think that feedback from such a different perspective adds such value. So it's not just one way of thinking.

Susan11:56

.

Susan12:13

.

Indeed yeah.

Sabine Hutchison12:17

and So if you look at, you, I'm gonna be doing calls with all the partners so everyone will get a chance to meet them all. But if you think about yourself and what skillsets and what kind of value you bring to the members of the platform, how would you describe that?

Susan12:36

In my professional life and also in my, you know, with the relationships that I have with my friends and my partner is that what people value about me is that I bring different perspectives in terms of how I look at things. It's usually different than other people would do, and especially if you're in a moment that you're stuck,

you don't see these perspectives anymore. So that's something that I think I can bring to the table. I am also a seasoned mentor and I think I'm an excellent listener. Which can help a lot because sometimes people just need to vent, right? They just need to tell what's on their mind, on their shoulders and

Sabine Hutchison13:14

That's true.

Sabine Hutchison13:18

That you are, that you definitely are.

Susan13:34

I have a way that I truly listen and actively listen as well. With that, I think I act as a mirror, giving people the opportunity to reflect and also to learn from their reflections again. So for me, it's really a two-way street. I've also developed a skill to navigate more difficult conversations. and I believe in the art of listening.

Sabine Hutchison13:50

Mm-hmm.

Sabine Hutchison13:59

right?

Susan14:03

I mean, that's really something that is in my core and in my core behavior as well. And with that, asking the right questions and, and another thing that I would like to teach people and that I think that I can do is what value it can bring also to be quiet. Instead of wanting to feel that silence that's there with your words, because that's what people do a lot, you know, especially in...

Sabine Hutchison14:27

Mm-hmm, right.

Susan14:32

situations where things get quiet or there's like this heavy discussion going on. I'm usually the one not saying anything because I'm just looking at what everyone is saying and what do they feel and asking questions to further see what's inside and what is the actual struggle. What you see when then people get quiet, there's always one person who's like, I now need to jump in.

Sabine Hutchison14:59

Mmm.

Susan15:00

Then at that moment, it's actually best to just stay quiet, and I want to give people examples and give people the opportunity as well to practice that because it's a very important skill to have.

Sabine Hutchison15:13

For sure , definitely. You know what's interesting about that is that when you think about because the Ripple Network, as you said this as well, it's about your voice and it's about communication and how you present, there's lots of ways that we do this. So some people may come to the Ripple Network and they want to create or share an inspirational story and they want to work on how do I present that and how do I how do I get that story out? Others may be looking

Susan15:24

Yep.

Sabine Hutchison15:42

to do a thought leadership talk for their company or they want to share information and knowledge that they have and tell the story around that. But I think what's also really important is that what we can learn in these conversations and using our voices is like what you've said too, is that it's also when you're in a business setting, when you're in a conversation with someone, we think less about that we're presenting, but we actually are so much of the day, right? We're talking, we talk

clients, you talk to your colleagues, you talk to employees, and that's also using your voice and how do you navigate some of these difficult conversations. I think sometimes again when we think about presenting and we think about The Ripple Network, sometimes it can be compartmentalized like different ideas, but I think it's also so much about what you've just said around just your daily interaction with people.

Susan16:12

. .

Susan16:31

.

Susan16:37

Yep.

Sabine Hutchison16:38

Having that pause, wow, that's also a very powerful thing and not always having to use your voice, but also not use it in the appropriate times and to ask questions, and I think that that's what's so cool about how the evolution and the idea of The Ripple Network came is that it actually is part of our lives and no matter what we do, we don't have to give a speech in order to learn how to speak and engage with colleagues.

Susan16:47

.

Susan17:04

, me too.

Sabine Hutchison17:07

Nice, and I love that. I really love the pause. think that that is so powerful because I've seen, I see you do that too. When I'm con lots of people are talking and sometimes people, we fall over ourselves to talk and you kind of always go back and listen and what's interesting and in those situations, when you do that and when that pause is there, people do look around and go, what do you think, Susan? Because that pause somehow also has an impact on the people that are around you.

Sabine Hutchison17:37

Thanks Really nice. know, The Ripple Network has lots of aspects of it, which we've talked about a bit, and I know that, again, you some of the things feel repetitive of what we're saying. But again, if you you reflect on it and some of the things that we've talked about today.

What would you say that you feel is most unique about this platform and this membership option?

Susan18:13

.

I think...

It's an easy, safe and comfortable space to get connected to smart, like-minded people who are ready to help out and to elevate each other. I think that's a very valuable part and especially what you said earlier as well with the

Sabine Hutchison18:31

Mm-hmm.

Susan18:47

partners that we have, we bring such different elements to it, like a variety of skills, but also a variety in what we do and what we're good at. So you just don't go to The Ripple Network for one thing. It's a variety of things. But it's all interconnected and it's all

Sabine Hutchison19:08

Mm-hmm.

Sabine Hutchison19:15

, true.

Susan19:17

All with the same aim to elevate other women.

Sabine Hutchison19:25

I love this idea of elevating and supporting each other because I feel that that's so important to have that community because it's so interesting, also, just a positive word or positive affirmation about something that you've presented or for instance, if you've loaded up a video and you're very conscientious about that. I know the first time that I did it as well was like, ooh, nail biting.

Susan19:51

, yeah.

Sabine Hutchison19:54

Whoo, and it's a big breath, but it's also very liberating, I think that that you're right about also that safe space and and just taking that step to have a place to do that.

Susan20:06

, yeah, yeah, yeah.

Sabine Hutchison20:12

I think we've talked about a lot of the unique aspects of the platform and this type of environment. Is there anything else that kind of pops to mind that you think?

Susan20:23

I think the easy access to valuable tools. That is one thing because when The Ripple Network evolves and where we put more content on, it will be a what I said, very varied platform with different tools. But also the ability to have group calls.

Sabine Hutchison20:28

Mmm.

True

Sabine Hutchison20:51

Mm-hmm.

Susan20:52

And private connections as well, you know, by using the chat function or the timeline or things like that. Because it's almost like a social media platform, so where you can connect, where you can chat, but in a professional setting and I think also the exclusive partner deals that will be on there is definitely something to check out if you'll get access to information.

Sabine Hutchison21:03

, a little bit, .

Susan21:19

and Also training on a discounted price. It can all be found in one platform and I think that's just super valuable.

Sabine Hutchison21:21

Yep.

Sabine Hutchison21:29

True If you think about the variety, that makes me so excited, you know, thinking about what you've talked about today, about what you bring. You know, Gina brings a lot of the branding and how do you, how do you kind of present yourself to the world? you know, Mary has this amazing way of, you know, reflecting and using breath and, you know, and Emma brings her vast experience and also doing inspiring talks. So it's such a cool combination.

Susan21:34

. .

Susan21:51

.

Sabine Hutchison21:58

You're right. Normally you go in lots of different directions to try to get this information if you want to work on work on your presentation skills and what you want to do. But yeah, it's a good it's it's consolidated. So it's easy. You're right. and easy is important to to get a lot of value in one in one spot. .

Susan22:12

Indeed, I think so too. . and It's scalable too. So, you know, when we get the feedback or when the feedback is actually given, hey, I'm looking for something else. I mean, It's all about the connections again and the network. So there are different things that can be added onto it and see what is most used, what will be valuable. .

Sabine Hutchison22:21

Mm.

Sabine Hutchison22:31

Right.

Sabine Hutchison22:41

, and I think what's important too is obviously the partners are going be giving feedback, but the whole community is there to do that, and which is really cool. So then you get like the diversity and perspective is going to just, it's multiplied, which is also really nice. So you get lots of insight. Wow yeah.

Susan22:48

Indeed.

Susan22:56

True

Sabine Hutchison23:01

and If you think about the broader impact, so we've talked a lot about individuals, you know what, if you could have envisioned the future, you know, where could you see it going and how could you see it impacting people we've talked about, but what about organizations as well?

Susan23:17

, Well, I mentioned earlier, I think The Ripple Network definitely has the ability to scale and also offer programs that is not only suited for individuals, but companies as well, especially those companies that invest in their employee development, they want to offer a tool that will help empower their teams, their leadership teams, or maybe

Sabine Hutchison23:38

Mm-hmm.

Susan23:46

the people in the the middle management layer to help them grow. and that The Ripple Network is then a source for knowledge and to put their employees on stage too. Because that is not only important to you know, for the individual employees, but also for the companies, because they're more visible.

Sabine Hutchison24:00

Mm-hmm. Right, true.

Susan24:13

They can say, hey, here we have this amazing talk which can be showed on conferences, in a live setting, an event, but also on using more professional networks like LinkedIn, for instance. It increases the visibility for their employer brands, but also for the brand as a company.

Sabine Hutchison24:25

Mm-hmm.

Sabine Hutchison24:30

Mm-hmm.

Sabine Hutchison24:39

True yeah.

Susan24:40

To showcase what it is that they have to offer and how they empower their people to actually do it. , Indeed. , yeah, yeah, yeah, yeah.

Sabine Hutchison24:46

There's that empower again. So it's empowering individuals and help having companies to be able to empower their people.

, and I think one of the things that we've all talked about as well, like on some of the calls, is that we're excited about also giving options for companies to be able to put packages and grow their talent pool and to grow the individuals that within their company that's an affordable and high quality. Because I know nowadays too, we've seen it over the past couple of years, financing can be difficult.

you know, One of the things that that's difficult even for small companies to do is to find options to develop their employees. and that I think that makes makes me also very proud is to say that, hey, we've got options. There are options that you can do that are affordable that will show you value your employees and also just give them a place to grow and to expand into new places. So I'm really excited about that, too.

Susan25:52

Yeah, me too. . . .

Sabine Hutchison25:57

Lot' of cool things. Well, what a treat. It's been just to talk about this and to hear your thoughts about this. So thanks so much. and we hope that we've sparked some interest for people to have a look and check it out and see what you think about The Ripple Network, whether it be for your company or maybe for you.

Susan26:05

.

Susan26:18

.

Sabine Hutchison26:20

You want to take on a new exciting step and potentially create an inspirational talk, then this could be the place for you to test it out. .

Susan26:29

Indeed. yeah. , because It's really about what we said earlier, right? The true personal connections, a platform that is alive and inspiring. and It's important to create ripples together too. Because those small meaningful connections can truly change you where you're in and with that your world around you. .

Sabine Hutchison26:37

Mm-hmm.

.

Sabine Hutchison26:44

So true.

Sabine Hutchison26:51

, Those ripples, there's something else. All right, thank you so much. We'll be seeing more of you and I wish you a wonderful rest of the day. All right, see you.

Susan27:01

. . Definitely.

You too. Okay.

§ 05 — For the skimmers ·

Key takeaways & FAQ

Five things to steal

  1. 01 Treat feedback as a gift, not criticism, to accelerate personal and professional growth
  2. 02 Build networks on honesty, open communication, and mutual respect for lasting connections
  3. 03 Practice staying quiet in tense conversations instead of rushing to fill silence
  4. 04 Use active listening and reflective questioning to help others uncover their real struggles
  5. 05 Consolidate professional development tools into one platform to make growth more accessible and scalable

Frequently asked

The Ripple Network is a platform designed to build authentic connections where members can share stories, get feedback on talks and videos, and access mentoring and mediation services from a diverse group of partners. It offers tools like video uploads, group calls, private chat, a timeline, and exclusive partner deals, all aimed at helping people amplify their voice and grow personally and professionally.

Feedback is treated as a safe, supportive gift rather than criticism. Partners and community members review content like talks and videos, offering perspectives meant to elevate rather than tear down. Susan emphasizes that how feedback is given matters as much as the content, since it determines whether people receive it openly or defensively.

Partners bring diverse skill sets and perspectives, from branding and storytelling to mediation, mentoring, and reflective listening. Susan describes herself as an excellent listener who acts as a mirror, helps navigate difficult conversations, and teaches the value of staying quiet and asking the right questions instead of rushing to speak.

Companies investing in employee development can use the Ripple Network to empower leadership and middle management teams, giving employees a platform to grow and gain visibility. Talks created on the platform can be showcased at conferences, live events, or on LinkedIn, increasing visibility for both individual employees and the company's employer brand.

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